It’s 2019 and if you want a strong online presence, business blogging is important.
No matter what type of business you’re running, blogging is vital these days. Having a blog on your website can increase your traffic significantly, plus many other benefits. Therefore, business blogging is important.
This doesn’t mean that you blog about any random topic. Talking about what you ate for breakfast isn’t going to benefit your business unless you’re a nutritionist. You want rich content that attracts your ideal client or customer.
Another benefit of blogging is the connection it can make with your audience. The biggest force in driving people to purchase your services or products is a connection and trust in your business. Blogging can build these connections.
If you think there isn’t a topic for you to write on for your business, reconsider. I’ve seen how blogging has been a part of many successful businesses. One example is Roto-Rooter Plumbing, they have a whole blog with tips and advice on residential plumbing and more.
An added benefit of blogging is SEO (Search Engine Optimization) improvement on your website so you can rank higher on Google search. There are only so many places to hide keywords on your webpage; having a blog gives you more opportunities to have ample keywords for Google to pick up on.
I know what you’re thinking now, “but I’m not tech-savvy and I am certainly not a writer!” or, “I don’t have time for this!” This is where hiring an outside business or Virtual Assistant like myself comes in handy. We have the skills it takes to improve SEO and write engaging content for your audience.
Wondering if it’s worth the investment? Blogging is proven to help generate leads and increase conversions. A business with a blog receives 55% more traffic than businesses that haven’t joined the blogging world.
If you’d like to learn more about how to get started on your new blog today, contact me. I’d love to take the stress of blogging off your shoulders and help your business grow.